Mission

We harness technology and expertise to help organizations embed purpose into their core, ensuring a resilient and sustainable future. 

Vision

A world where every decision by organizations is purposeful and contributes to a better future for people and the planet.

Founded in 2022, Purposefy’s leadership combines decades of experience in digital transformation, business value, strategy, and innovation —delivering billions in value for governments and enterprises. Our advisors excel in economic analysis, value modeling, and social-impact measurement, turning purpose and ESG programs into business advantage. We have successfully guided numerous organizations create measurable impact through strategic integration of these initiatives.

We are proud to be supported by exceptional advisors, including leading global academics, CEOs, financiers and technologists.

Our Team

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    Michael Krupa 

    Chief Executive Officer

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  • Person wearing glasses with curly hair and a beard, dressed in a dark sweater, looking to the side.

    Aman Singh

    Chief Technology Officer

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    Andy Noronha

    Chief Customer Experience Officer

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    Selena Sandhu

    Chief Communications Officer

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    Arielle Sumits 

    Principal Data Scientist

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    Priyank Sharma

    Head Engineer

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  • A man with a beard wearing a suit and dress shirt, looking to the side in a black and white photo.

    Jezeiyn Naidoo 

    Account Manager 

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Company Values

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Purpose-Driven Impact

We empower organizations to create a positive societal impact by aligning purpose with growth, making the world better through thoughtful, responsible actions. 

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Global thinking

Our diverse team brings worldwide insights. We champion inclusive practices, believing that purposeful organizations know no borders.

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Innovation with Integrity

We use curiosity, experimentation, and innovation to drive meaningful change, showing results that amplify our Clients' purposes.